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Bradley J. Sugars much on your personality as on the merits of your product or service.


A little schmoozing can go a long, long way, especially when your product or service is top notch too.

Hints and Tips:

1. Ask the prospect, Where would you like to go?

2. Don't skimp on things like wine and dessert. If you do it, do it properly.

3- Don't spend too much time talking shop. This is about having a good time and building the relationship.

Rating: 2/5

Run Competitions

Run a competition where the prize is something that will be superattractive to your target market. You can arrange the prize at an excellent price, or perhaps even free, as the company supplying the prize will be getting advertising out of it as well. Of course, you can offer the prize yourself. For example, people could win the purchase free but the only way they can enter is if they buy today.

Hints and Tips:

1. Link entering the competition with a call to action.

2. Try to do a deal with another company so the prize is free.

3- Keep all the names and addresses. This forms a valuable database. Rating: 4/5

Train Team in Sales

Your business will only ever be as good as your employees, and most importantly, your front line, the salespeople. Get them to watch videos, read books, and attend seminars. Don't be afraid to pay for all of this; it's an investment in your business.

Hints and Tips:

1. Think of training as an investment, not a cost. 110